Franchisee Satisfaction Report
For anyone researching a franchise, Franchise Business Review knows how important it is to get feedback from current franchisees.
To expedite this process, we conducted an independent survey of Snap-on Tools franchisees on their satisfaction.
All active franchisees were invited to participate in the survey. 1202 franchise owners elected to participate (approximately 35%). The survey was completed on January 2008.
Franchisee Satisfaction Snapshot
- 1
poor
- 2
average
- 3
good
- 4
very good
- 5
excellent
- avg
rating
Training & Support
3.3
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Franchise System
3.6
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Relationship
3.7
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Financial Opportunity
3.6
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Overall Satisfaction
3.8
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Overall (average)
3.6
Franchise Opportunity Overview
Snap-on Tools has the #1 market share position in the industry and our tools are universally recognized by professionals as the absolute highest quality tools in the industry. Snap-on franchisees are in the enviable position of selling exclusive, premium products to their customers that were ranked number one in every category – Hand tools, Power Tools, Tool Storage and Diagnostic Equipment – in a recent independent survey by Frost and Sullivan of U.S. automotive technicians.

Snap-on Incorporated has more than 19,000 products, operates in more than 130 countries and employs approximately 11,600 people worldwide. Snap-on also has a franchise network of more than 4,000 franchisees. Headquartered in Kenosha, Wisconsin, Snap-on is a leading global developer, manufacturer and marketer of tool and equipment solutions for professional tool users. Snap-on Incorporated is a $2.8 billion, S&P 500 company whose product lines include high-quality hand tools and tool storage solutions, diagnostic equipment, information and management systems, and “under-car” shop implements like hydraulic lifts and tire changers. Snap-on serves technicians in the auto, marine, and aviation industries, vehicle manufacturers, utilities, and government and industrial organizations.
The Snap-on franchise opportunity compares favorably to other franchise offerings in a variety of ways. Cost of entry is very competitive, products are best in class and the customer base is already established.
World Class Brand: Recognized the world over by professional tool users.
Industry Leader: Snap-on is universally recognized by professionals as the absolute highest quality tools in the industry ranked number one in every category in a recent Frost and Sullivan survey.
Not Tied to Real Estate: The benefit of a mobile tool store is just that: it's mobile. No building codes to comply with and no fixed site expenses like percentage rent and leasehold improvements.
History of Success: Snap-on has built a proven business model of success that has lasted decades longer than most of our competitors.
Built-in Customer Base: Each franchisee receives a protected, surveyed list of calls of potential professional tool users.
In-house Financing: Get help with your franchise purchase from a team of financing experts that understand the business you are buying.
Proven Operating System: With almost 90 years of experience, Snap-on has developed a solid operating system for its franchisees to use.
Franchises Available Worldwide: Snap-on has franchises available in the U.S. as well as several other countries including United Kingdom, Japan, Australia, Canada, Netherlands, Belgium, Germany, South Africa, Puerto Rico and Guam.
Vet-Fran Member: Ask about our discount for qualified military veterans.
If you have a desire to Be In Business With the Best, please complete the information request form here or visit our website at www.snaponfranchise.com.
Contact Information
Snap-on Tools
Snap-on Tools LLC
2801 80th. Street
Kenosha, WI 53143
Franchise Contact
Franchise Information Center
877- 476-2766
E-Mail: FranchiseOpportunities@snapon.com
Company Profile
Financial Requirements
Startup Investment: $16,688 - $278,444
Cash Requirement: $16,688 - $52,000
Net Worth Requirement: n/a
Company
Year Founded: 1920
Franchising Since: 1991
Total Franchisees: 4168
Total Locations: 4,710
Areas Franchising
- Canada
- International
- National
Franchisee Feedback
"It is the best time in 18 plus years to be a dealer. Corporate is focused on making the franchisee more profitable than ever and getting better every week."
"I honestly feel Snap on puts us in the best position to be successful in the marketplace hands down. The Competition isn't even in the ballpark."
"We all call each other and share what we have done or have questions on how to do things. We also talk about our competition and what we can do to get more of the market."
FBR ViewPoints
PODCAST
Interview with Snap-on Tools President of Sales and Franchising Barrie Young.