10% Makes the Difference

by Reed Nyffeler

One of the things that we pride ourselves for at Signal 88 Security is we have many definable differences between us and our competitors. I was once told that in order for a consumer or a business to make a switch to a new competitor, the competitor has to be at least 10% better.

As I thought about that it really made a lot of sense. We will not take the time, energy or effort to make a change unless something was 10% better in one or many different areas. Additionally, the more areas and the greater "percentage" that you are better, the more likely you are to earn the business of the new client.

As a franchise owner or business manager, we must structure our language and leadership to constantly and consistently remind our employees and clients of how and why we are better. This is not done by simply telling a potential client we are better, but by showing them how we and our tools make us the best option.

Focusing on all of these items in addition to the day to day responsibilities can be overwhelming. I encourage you to take a critical look at your organization and look at two things. First, what areas are you not at least 10% better than the competition? Are these areas that you can improve upon or want to be better in? Focus on the ones that are the easiest to improve and make yourself better in those categories. It may be in service, sales, responsiveness, training, or another category that separates you.

Secondly, if you are 10% better (or more), can you continue to improve upon this? More importantly, are you taking the steps necessary to educate your clients and prospects on why you are better? If you are not, focus the next month on putting processes and communications in place that will consistently inform your prospects, client base, and employees on the areas that you excel. This will make sure that as they consider your business for any opportunity, you are defined by these strengths to separate you from the pack.

Reed Nyffeler
CEO
Signal 88 Security

Learn more about Signal 88 Security at topfranchises.franchisebusinessreview.com.

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