ADVERTISEMENTS

ARTICLE | February 3, 2012

Home Instead Senior Care franchisee Steve Boos has always followed his heart in business, starting when he worked in the paper industry for a company that was focused on reducing waste in paper manufacturing. So it’s not surprising that a stint in the Army Reserves and a year in Iraq drastically changed his career path.
more >   comment

NEWS | January 11, 2012

Franchise Business Review announced today that Padgett Business Services, which offers financial services to small businesses, has become a business partner and content expert for Frantopia, FBR’s social networking and business resources site.
more >   comment

SECTOR REPORT | November 1, 2011

Veterans and Franchise Report 2011Although many organizations have set out to look at the “best” franchise opportunities for veterans, until now, none of these listings included data on actual veteran franchisee satisfaction and performance—perhaps the most telling data of all. Franchise Business Review’s Veterans and Franchising 2011 is the first report to look at which franchise opportunities are most veteran-friendly based on franchisee satisfaction.
more >   comment (2)

ASK FBR | June 15, 2010

There are plenty of franchise opportunities in the cleaning services and maintenance sector. They vary by many aspects including investment level, commercial vs. residential services, the amount of support the franchisor supplies and several other factors...
more >   comment

Advertising Funds - Part II

by Jack Burris

Last week I posted a short opinion discussing advertising funds and the benefits and drawbacks associated with them (as it relates to franchises, specifically). One of my responses asked about a start-up franchise vs. a more established brand and it sparked me to pull some information from our research.

We've polled over 40,000 franchisees from 320+ companies and asked them about the importance of marketing in their businesses. I can report the following results:

When franchisees are asked about their marketing skills, they answered with the following (answers add up to less than 100 percent because some chose not to answer):
excellent - 16.19 %
very good - 32.85 %
average - 36.70 %
poor - 5.93 %

However, when asked how important having marketing knowledge for their business is, they answered:
critical - 49.27 %
important - 33.48 %
helpful - 8.43 %
not needed - 0.48 %

So while 82 percent say marketing is a critical or important skill to know, only 49 percent say they have very good or excellent skills.

As I'm sure many young entrepreneurs have discovered, navigating the crazy world of marketing is time consuming and tracking the results is even tougher. My first, and most important words of wisdom are the be sure whatever you spend on marketing, you can track the how well the money is spent. Secondly, review your marketing spends very regularly, even if it's only for a few minutes a day. It's easy to let a Google PPC campaign get out of hand if you move that decimal point one way to the right.

 

You must register to post a comment. Registration is quick & easy. If you are already an FBR member, click here.

First Name:
Last Name:
Email:
Password:
Confirm Password:
Receive updates, notifications and special offers from Franchise Business Review
 
Comment:
Verification Sum: 4 + 1
Posted by rayjian rayjian on 04:48:14 AM on December 28, 2011

De Bottes UGG Pas Cher, assurez-vous l'exp¨¦rience de la chaleur.Bottes UGG Pas Cher vendre en ligne prix discount, bon service apr¨¨s-vente. UGG,Bottes UGG UGG pas cher bottes UGG bottes ugg pas cher