Home Instead Senior Ranks Best in Category for Franchise Business Review's 2010 Franchise Satisfaction Awards. Home Instead continues to believe that franchisee satisfaction is a monumental indicator of development and success.
Restaurant franchisees that are part of a well-supported, transparent company culture rated their satisfaction with their franchisor and concept highest in Franchise Business Review’s recently released 2009 Top Food Franchises report.
Take a look at our 2010 list of award-winning franchises! We are proud to announce 133 franchise companies - out of over 500 brands surveyed this year - that are doing things right and putting their franchisees first.
Wow... that's a tough one! It's similar to buying a car or a house - there is a huge range in price between various franchise opportunities. What's important to understand are three key pieces of information related to cost: 1.) initial capital required, 2.) total initial investment, and 3.) on-going or recurring costs. Here's the breakdown...
Last week I posted a short opinion discussing advertising funds and the benefits and drawbacks associated with them (as it relates to franchises, specifically). One of my responses asked about a start-up franchise vs. a more established brand and it sparked me to pull some information from our research.
We've polled over 40,000 franchisees from 320+ companies and asked them about the importance of marketing in their businesses. I can report the following results:
When franchisees are asked about their marketing skills, they answered with the following (answers add up to less than 100 percent because some chose not to answer):
excellent - 16.19 %
very good - 32.85 %
average - 36.70 %
poor - 5.93 %
However, when asked how important having marketing knowledge for their business is, they answered:
critical - 49.27 %
important - 33.48 %
helpful - 8.43 %
not needed - 0.48 %
So while 82 percent say marketing is a critical or important skill to know, only 49 percent say they have very good or excellent skills.
As I'm sure many young entrepreneurs have discovered, navigating the crazy world of marketing is time consuming and tracking the results is even tougher. My first, and most important words of wisdom are the be sure whatever you spend on marketing, you can track the how well the money is spent. Secondly, review your marketing spends very regularly, even if it's only for a few minutes a day. It's easy to let a Google PPC campaign get out of hand if you move that decimal point one way to the right.
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