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ARTICLE | February 3, 2012

Home Instead Senior Care franchisee Steve Boos has always followed his heart in business, starting when he worked in the paper industry for a company that was focused on reducing waste in paper manufacturing. So it’s not surprising that a stint in the Army Reserves and a year in Iraq drastically changed his career path.
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NEWS | January 11, 2012

Franchise Business Review announced today that Padgett Business Services, which offers financial services to small businesses, has become a business partner and content expert for Frantopia, FBR’s social networking and business resources site.
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SECTOR REPORT | November 1, 2011

Veterans and Franchise Report 2011Although many organizations have set out to look at the “best” franchise opportunities for veterans, until now, none of these listings included data on actual veteran franchisee satisfaction and performance—perhaps the most telling data of all. Franchise Business Review’s Veterans and Franchising 2011 is the first report to look at which franchise opportunities are most veteran-friendly based on franchisee satisfaction.
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ASK FBR | June 15, 2010

There are plenty of franchise opportunities in the cleaning services and maintenance sector. They vary by many aspects including investment level, commercial vs. residential services, the amount of support the franchisor supplies and several other factors...
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Advertising funds for franchises

by Jack Burris

As part of many franchise agreements, franchisors require franchisees to contribute to an advertising fund. Sometimes these funds are national (i.e. McDonald's) and others are regional ... the deciding factor 99% of the time is the number of units a franchise has and if it makes sense for a national reach vs. a more targeted local marketing campaign.

The advertising fund is usually the most controversial parts of a franchise agreement, too. An example of the arguement:

Franchisee: Why should I, the franchisee, pay my money to the franchisor to manage the advertising? It's my money and I should be able to dictate how much I spend and how that money is allocated.

Franchisor: We require a franchisee to contribute to an advertising fund for several reasons:
1) Brand consistency
2) Collective buying power
3) A bigger voice

Who's right? What system works best. I for one am a big believer in brand consistency and know that if a single entity is ultimately managing the advertising fund, the work should be better ... and more effective. But I also believe that the group managing the fund should have at least a 75% representation of franchisees. It is, after all, their gross revenue that is funding the account.

 

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