Corporate Advantage of Franchising

by Right at Home

Often times the most successful entrepreneurs start businesses in fields with which they are familiar. They begin their businesses from scratch in an industry where they have extensive experience and feel comfortable taking the plunge into entrepreneurship. The risks involved in opening a business leave little room for exploration into unknown industries that would require expensive trial and error processes. However, there is a way to become a successful entrepreneur in an area where you may lack in experience, but make up for with interest and enthusiasm: franchising.

Franchising provides an opportunity for entrepreneurs to open a business in a field that they may have little to no prior experience. By offering an extensive and thorough support system, the franchisor can provide an expert resource for franchisees that may run into unexpected problems or situations. Franchising offers the comfort of corporate backing while still having the freedom to run your business.
For Kami and Scott Sjoberg, entering into the senior care industry wasn’t a matter of experience or expertise; it was a matter of passion. Upon opening their Right at Home office in Kansas City, the Sjobergs wanted to make a difference in their communities and in the lives of families who were under the stresses of caring for their aging loved ones.

The opportunity to tap into the aging baby boomer segment was an appealing business model, however the Sjobergs had little knowledge about how to care for seniors. The decision to look into franchising as opposed to trying their hand at opening their own senior care business was easy. Franchising afforded the Sjobergs the ability to have a wealth of information about the industry at their fingertips from a knowledgeable corporate staff that has already experienced many of the trial and errors of opening a senior care business.

By joining Right at Home, franchisees are becoming part of an established 200+ brand with a strong record of stability and growth. By sharing their knowledge during the comprehensive two week new franchisee training class and subsequent support, Right at Home provides franchisees the tools they need to excel in the senior care industry.

While finding stability in corporate support is an appealing reason to own a franchise, there are many other advantages that come along with joining an established brand. In addition to providing knowledge on an industry that a franchisee might not know much about, a franchisor can also lend a hand in other areas of the business. Right at Home provides extensive support in finding clients, payroll and billing, staffing, and many other areas that are of critical importance when opening a new business. They also provide a huge time saving benefit by managing all relationships and negotiating national accounts with vendors and are constantly researching new ways to provide franchisees with innovative programs and services. An example of this is the recently launched Right Transitions program. This program is targeted to hospital CFO’s as a cost saving solution to the costly readmissions of seniors back into the hospital. The program helps to facilitate a smooth and safe transition back into the home environment after a hospital stay.

“Right at Home has done everything that they have said they would do from the very beginning,” said Scott Sjoberg. “They have integrity and their business model has made it very easy for us to start in an industry that we are relatively unfamiliar with.”

The Sjoberg’s will quickly tell you that they have received great value from Right at Home’s support and resources. But, they will also say that Right at Home has also taught them how to use their existing skills from past careers to excel in the senior care industry. “Applying our sales and marketing experience has greatly helped us with our business,” Scott said. “We knew we could apply those things in conjunction with what Right at Home offered us to have a successful business.”

Franchising allows entrepreneurs to explore options that they may have never thought possible before. It can provide more than just a chance at entrepreneurship or a way to make a living. Through the support of a franchisor, owning a franchise can provide the opportunity to be successful in a field that you may have only dreamed.

Right at Home

Learn more about Right at Home at topfranchises.franchisebusinessreview.com.

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