Elevator Pitch Part Two: Leadership and Acting

by Five Star Painting

Elevator pitches are meant to help individuals develop their leadership skills. Entrepreneurs must be able to lead to be successful.

Leadership is different than management. Management skills are necessary for the enterprise to function well on a day-to-day basis. Entrepreneurs also need to be sound managers. Leadership is about the ability to “create and sell an alternative vision of the world, a better one in which we are an essential part. Philosopher Isaiah Berlin wrote that Churchill idealized his countrymen with such intensity that in the end they rose to his ideal,” Warren Bennis in The Essential Bennis.

According to Bennis most “leaders acquire greatness when a role requiring it is thrust upon them.” It is interesting that he uses the word ‘role’ because leadership is partly about acting the role of a leader. Most of us are not born leaders, we have to learn how to be one.

Bennis points out that leaders need:

• to be able to leap into the unknown;
• to accept the risk of failure;
• to show adaptability;
• to create and sell their vision;
• to inspire the people around them;
• be authentic;
• be consistent.

These are pretty useful attributes to demonstrate when making an elevator pitch.

-Five Star Painting

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