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NEWS | May 11, 2012

Franchise Business Review Launches Search for Top Food Franchises

Franchise Business Review is looking for the best and brightest in food franchising as part of its 2012 Food Franchise Study and Awards. This national project looks at franchisee satisfaction at some of the country’s most popular franchise brands and honors the top franchisors with designation as a Franchise Business Review Top Food Franchise.
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SECTOR REPORT | April 26, 2012

Senior Care Franchise Report 2012

Franchise Business Review's special report Senior Care Franchises offers a high-level look at the senior care/home care franchising sector. We explore what services the sector provides, what’s involved from an investment standpoint, what the “typical” franchisee looks like, and how franchisee satisfaction in the sector has fared in the past year. We also identify the top senior care franchises based on our franchisee satisfaction research.
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ARTICLE | April 12, 2012

Honest-1 Brings New Blood to Auto Repair Business

The Honest-1 Auto Care franchise opportunity is a general service shop, offering primarily oil changes, brake checks, and other basic services — but two things distinguish the garage from competitors. The tastefully appointed lobby is comfortable and has a fully-stocked play area for children, a coffee maker with French vanilla capuccino and free wi-fi. Two weeks ago, Tom Dombrock and Fred Haynes debuted their latest venture with an Honest-1 Auto Care franchise — an eco-friendly auto repair shop that caters specifically to women.
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ASK FBR | March 19, 2012

How long have you been researching a franchise opportunity?

Franchise Business Review wants to know what you're doing in order to find that right "fit", and encourages all those interested in starting their own franchise to answer this simple question - how long have you been researching a franchise opportunity? (Click here to share) 
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Home > Blogs

Every Brand Needs a Jerk

by Molly Rowe for FBR

I just read an article in Inc. magazine titled, “Why every company needs a jerk.” In a nutshell, the article says smart entrepreneurs have someone by their side who will be brutally honest when leaders need it most.

This “jerk” theory highlights the importance of honesty and truth in business. To be successful, it’s important to know where you stand, what’s working and what’s not working, and when an idea might be a bad one-- even when it hurts.

Franchisors need honesty, too—from a lot of different places: employees, customers, vendors, and, yes, franchisees. Every CEO will say, “I’ve got my finger on the pulse of my organization,” but how do you know if you really do? How do you know if you’re hearing the truth? And do you even want to? A lot of companies don’t.

This week we’re announcing our annual franchisee satisfaction awards from the IFA conference in Orlando. The award-winning brands on our list are led by franchise execs who aren’t afraid of the truth. They know the value of surveying franchisees, they know it’s better to know than not to know, and their results reflect that.

How about you? Do you have a way of ensuring that you know what’s really going on with franchisees, with employees, with customers? If you’re committed to hearing the truth about your organization from franchisees—good or bad--I’d love to hear about it. And, if you’re not already listening to the “jerks” – the truth-tellers among your franchisees--you might want to start.

 

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