Featured Franchisee: Steve Boos, Home Instead

by Franchise Business Review

Home Instead Senior Care franchisee Steve Boos has always followed his heart in business, starting when he worked in the paper industry for a company that was focused on reducing waste in paper manufacturing. So it’s not surprising that a stint in the Army Reserves and a year in Iraq drastically changed his career path.

“Being deployed for a year kind of changes your outlook on life,” Boos said. “So when I came back, I started looking at some different opportunities.”

Boos’ wife had worked with the elderly before becoming a stay-at-home mom, and she was familiar with the services that Home Instead provided. When Boos returned from Iraq and the couple began looking into franchise opportunities, Home Instead was one of the first franchises they contacted.

“We talked to a lot of current owners of Home Instead Senior Care franchises and went to Omaha [Home Instead’s headquarters]. It was just a really good feel—not only the company but also their mission. It felt like a good fit for me,” Boos said.

Boos, who had no experience with home health or senior care before becoming a Home Instead Senior Care franchisee, says his military training (he was active duty in the Marine Corps in the late 1980s before joining the Reserves in 2000) helped him to become a successful franchisee.

“We all have our strengths and weaknesses,” Boos said. “My strength is that I can follow a diagram or an outline. I’m not the most creative mind. With Home Instead, they invented the process. If you follow the process, you’ll do well.”
 

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