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NEWS | May 11, 2012

Franchise Business Review Launches Search for Top Food Franchises

Franchise Business Review is looking for the best and brightest in food franchising as part of its 2012 Food Franchise Study and Awards. This national project looks at franchisee satisfaction at some of the country’s most popular franchise brands and honors the top franchisors with designation as a Franchise Business Review Top Food Franchise.
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SECTOR REPORT | April 26, 2012

Senior Care Franchise Report 2012

Franchise Business Review's special report Senior Care Franchises offers a high-level look at the senior care/home care franchising sector. We explore what services the sector provides, what’s involved from an investment standpoint, what the “typical” franchisee looks like, and how franchisee satisfaction in the sector has fared in the past year. We also identify the top senior care franchises based on our franchisee satisfaction research.
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ARTICLE | April 12, 2012

Honest-1 Brings New Blood to Auto Repair Business

The Honest-1 Auto Care franchise opportunity is a general service shop, offering primarily oil changes, brake checks, and other basic services — but two things distinguish the garage from competitors. The tastefully appointed lobby is comfortable and has a fully-stocked play area for children, a coffee maker with French vanilla capuccino and free wi-fi. Two weeks ago, Tom Dombrock and Fred Haynes debuted their latest venture with an Honest-1 Auto Care franchise — an eco-friendly auto repair shop that caters specifically to women.
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ASK FBR | March 19, 2012

How long have you been researching a franchise opportunity?

Franchise Business Review wants to know what you're doing in order to find that right "fit", and encourages all those interested in starting their own franchise to answer this simple question - how long have you been researching a franchise opportunity? (Click here to share) 
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Home > Blogs

Finding (and Keeping!) the Right Customers - An Important Webinar Series by Dr. John Hayes

by Kyle Stites

From what we have seen in today's economy, it seems undeniably clear that finding and keeping the right customers must be a top priority. Recently, there has been a lot of talk about this in the franchise world - franchisees have been working on improved individual marketing plans to better their customer retention, and determine which customers are the ones spending the least amount of time and business resources and the most of amount of money.

Our friend and respected franchise veteran, Dr. John Hayes, has spent the past few months working with franchisees addressing this issue, and determined several crucial initiatives to help retain the customers that will make a positive impact on business.  His findings and expertise have prompted his Webinar series, How To Capture & Keep The Right Customers. Presented in four one hour long sessions, you will attain pertinant marketing tools and techniques to help prosper your business by finding (and keeping) valuable customers.

Some of the key questions he will focus on are:

  • Do you know who your “right” customers are?
  • Do you know what it costs to capture just one of them?
  • Do you know which customers not to keep, and how to let go of them?

Dr. Hayes' experience in counseling many of the world's leading franchise chains makes his insight into this recurring issue something that you can instantly put into action.  His practice of evaluating the immediate and lifetime value of a customer will allow you to realize how important it is to obtain a marketing plan that works for years and keeps consumer loyalty top priority.

Don't miss out on his Webinar sessions starting July, 29th. Click here for more details and registration.

Happy Franchising! 

Kyle Stites
Marketing Coordinator
Franchise Business Review

 

 

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