First session in Social Media Webinar series offers insight to drive franchisee success

by Franchise Business Review

First session in Social Media Webinar series offers insight to drive franchisee success
Arment Dietrich, Inc., Franchise Business Review, and franchisEssentials
share tips, tools, and strategies with attendees

KITTERY, Maine (July 23, 2009) – Franchise Business Review, a national franchise market research firm based in Kittery, Maine, announces the first in their series of Webinar workshops, Social Media Success: Using Social Media to Help Drive Franchise Recruitment, Customer Loyalty and Franchisee Relations. It is produced in conjunction with Arment Dietrich, Inc., one of the country’s fastest growing boutique communication agencies, and Paul Segreto founder of franchisEssentials, a perceptive franchise and social media blog.

The Webinar is the first in a series, released last week, entitled Frantelligence: Social Media Success, and is a complimentary session with general introduction to social media for franchisors and franchisees. It is followed by a multi-week Webinar series focusing on the marketing and development use of social media in franchising. The complimentary introduction Webinar session is on Wednesday, July 29 and will explore the pros and cons of social media, what it can do for your franchise business, and how to start developing a company-wide social media strategy. This free introductory session will run from 1 – 2 PM EDT.

“Social media is completely changing the way people use the Internet and interact with both information and each other,” stated Franchise Business Review President, Eric Stites. “Our goal is to help franchisors and franchisees get a solid grasp of how social media can really make a difference for their bottom line. The vast majority of people are just playing with this stuff right now but aren’t quite sure how it can really help them grow their business.”

Arment Dietrich CEO, Gini Dietrich, is well known in the franchise sector as the guru of social media, with thousands of followers on sites like Twitter, Facebook, LinkedIn, and on her own blog entitled The Fight Against Destructive Spin. Arment Dietrich has experienced significant growth over the last few years, with the majority of growth coming as a result of social networking. Gini shares her expertise in using social media to communicate, build brands, and grow businesses in the Frantelligence Webinar series.

Paul Segreto, president, CEO, and founder of franchisEssentials, and a franchise marketing and development expert, also shares his insights in the Webinar series, focusing on how to use social media to improve and grow business development.

The Frantelligence: Social Media Success Webinar series is targeted to senior executives in the franchise industry with the goal of helping them develop a strategic social media plan for their companies. In addition to senior executives, marketing, communication, and franchise development staff are encouraged to attend as well. For more information and full registration details, visit http://tour.franchisebusinessreview.com/events

About Franchise Business Review
Franchise Business Review (FBR) is a national franchise market research firm that specializes in franchisee, customer and franchise buyer satisfaction. FBR has researched over 400 of today’s leading franchise brands and publishes various guides and reports on franchise performance. Franchise Business Review is headquartered in Kittery, ME and can be reached at 866.397.6680 or by visiting their websites at http://www.FranchiseBusinessReview.com or http://www.FBR50.com.

About Arment Dietrich, Inc.
Arment Dietrich, Inc. is a Chicago-based, boutique communications firm, specializing in emerging and social media, external and internal communication, and special events. Unlike most firms our size, we are not publicists. We use traditional and social media to build our clients’ brands, drive business, and recruit new leads and talent. Embodying an entrepreneurial spirit, Arment Dietrich handles big-agency work, while maintaining the character and client service of a small shop. Learn more about Arment Dietrich at www.ArmentDietrich.com.

About franchisEssentials
Paul Segreto is the president, CEO and founder of franchisEssentials. Paul brings a unique perspective, entrepreneurial spirit, and extensive industry experience to franchise marketing and development, and understands the franchise sales process from lead generation through franchise award, and the importance of forming an interdependent relationship between franchisee and franchisor. For more than 20 years he has exclusively served the franchise industry as a consultant and coach, senior-level corporate executive, activist, multi-unit franchisee, and area developer. You can follow Paul on Twitter @PaulSegreto, or visit his franchisEssentials blog to hear more about his latest thoughts on the industry.

Media Relations Contact:

Kyle Stites, Marketing Coordinator
Franchise Business Review
Kittery, ME
866.397.6680
kyle@franchisebusinessreview.com

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