FRANCHISE REVIEWS »

Independent franchisee satisfaction reviews of today's top franchise opportunities

ADVERTISEMENTS



FBR FEATURES »

NEWS | May 11, 2012

Franchise Business Review Launches Search for Top Food Franchises

Franchise Business Review is looking for the best and brightest in food franchising as part of its 2012 Food Franchise Study and Awards. This national project looks at franchisee satisfaction at some of the country’s most popular franchise brands and honors the top franchisors with designation as a Franchise Business Review Top Food Franchise.
more >   comment

SECTOR REPORT | April 26, 2012

Senior Care Franchise Report 2012

Franchise Business Review's special report Senior Care Franchises offers a high-level look at the senior care/home care franchising sector. We explore what services the sector provides, what’s involved from an investment standpoint, what the “typical” franchisee looks like, and how franchisee satisfaction in the sector has fared in the past year. We also identify the top senior care franchises based on our franchisee satisfaction research.
more >   comment

ARTICLE | April 12, 2012

Honest-1 Brings New Blood to Auto Repair Business

The Honest-1 Auto Care franchise opportunity is a general service shop, offering primarily oil changes, brake checks, and other basic services — but two things distinguish the garage from competitors. The tastefully appointed lobby is comfortable and has a fully-stocked play area for children, a coffee maker with French vanilla capuccino and free wi-fi. Two weeks ago, Tom Dombrock and Fred Haynes debuted their latest venture with an Honest-1 Auto Care franchise — an eco-friendly auto repair shop that caters specifically to women.
more >   comment

ASK FBR | March 19, 2012

How long have you been researching a franchise opportunity?

Franchise Business Review wants to know what you're doing in order to find that right "fit", and encourages all those interested in starting their own franchise to answer this simple question - how long have you been researching a franchise opportunity? (Click here to share) 
more >   comment
Home > Resources

Forming Connections in the Franchise Community

by Greg Nathan

How you can help franchisees feel connected to your franchise community
(continuing from "Building Franchisee Trust")

39. Use established franchisees to evaluate new ones – this helps bonding and allows established franchisees to re-evaluate their own business.
40. Establish a mentoring program (on a voluntary basis) for new franchisees with established franchisees. Have an accountability to call weekly. Have criteria guidelines.
41. Encourage mentoring between peers.
42. Compile a list of best practices from various stores to give recognition and promote sharing. Share this at annual conferences and monthly meetings.
43. Communicate regularly through newsletters, e-forums and meetings to let people know what is happening.
44. Involve franchisees in beta testing programs to get their support and advocacy.
45. Use technology to build relationships – e.g. to set up franchisee forums or mentoring programs.
46. Hold regional meetings twice yearly - use franchisee input; provide opportunities for networking and for corporate staff to create better connections with franchisees.
47. Provide more field support and regular information from HO.
48. Email a distribution group (excluding HO) to other franchisees so they can stay in touch.
49. Set up quarterly calls to franchisees to check in with them and how they are going.
50. Establish sub-councils of the FAC to provide opportunities for involvement and make use of franchisees with particular expertise.
51. Hold franchisee teleconferences presented by experts or using franchisees where they are experts.
52. Keep the brand consistent; share marketing materials; share purchasing power.
53. Provide regular professional development activities – solicit franchisee input and let them choose the topics based on their needs.
54. Create a breakfast club conference call held weekly with open discussion.

-Greg Nathan
Franchise Relationships Institute
SPEAK!

 

You must register to post a comment. Registration is quick & easy. If you are already an FBR member, click here.
First Name:
Last Name:
Email:
Password:
Confirm Password:
Receive updates, notifications and special offers from Franchise Business Review
 
Comment:
Verification: CAPTCHA Image
[ New Image ]