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NEWS | May 11, 2012

Franchise Business Review Launches Search for Top Food Franchises

Franchise Business Review is looking for the best and brightest in food franchising as part of its 2012 Food Franchise Study and Awards. This national project looks at franchisee satisfaction at some of the country’s most popular franchise brands and honors the top franchisors with designation as a Franchise Business Review Top Food Franchise.
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SECTOR REPORT | April 26, 2012

Senior Care Franchise Report 2012

Franchise Business Review's special report Senior Care Franchises offers a high-level look at the senior care/home care franchising sector. We explore what services the sector provides, what’s involved from an investment standpoint, what the “typical” franchisee looks like, and how franchisee satisfaction in the sector has fared in the past year. We also identify the top senior care franchises based on our franchisee satisfaction research.
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ARTICLE | April 12, 2012

Honest-1 Brings New Blood to Auto Repair Business

The Honest-1 Auto Care franchise opportunity is a general service shop, offering primarily oil changes, brake checks, and other basic services — but two things distinguish the garage from competitors. The tastefully appointed lobby is comfortable and has a fully-stocked play area for children, a coffee maker with French vanilla capuccino and free wi-fi. Two weeks ago, Tom Dombrock and Fred Haynes debuted their latest venture with an Honest-1 Auto Care franchise — an eco-friendly auto repair shop that caters specifically to women.
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ASK FBR | March 19, 2012

How long have you been researching a franchise opportunity?

Franchise Business Review wants to know what you're doing in order to find that right "fit", and encourages all those interested in starting their own franchise to answer this simple question - how long have you been researching a franchise opportunity? (Click here to share) 
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Home > Blogs

Franchises Embrace Social Media

by FBR

Different franchise systems are now using social media sites as a marketing channel to their customers, according to an article on Entrepreneur.com this week. Nearly 75% of franchise businesses are now leveraging social media, and 69% of consumers say they’re more likely to patronize a local business if it offers information on a social networking site. Einstein Bros. launched its “Bagel Bonanza” promotion last year, which gave a coupon for a free bagel and cream cheese to anyone willing to sign up as the franchise’s fan on Facebook. The “Bagel Bonanza” promotion was a large contributing factor to the more than 600,000 Facebook Fans that Einstein Bros now have. “Social media is a place where consumers want to be,” said James O’Reilly, Chief Concept Officer for Einstein Noah Restaurant Group. When people think of social media they sometimes only think of Facebook, but now there are different platforms that are being used to encourage sales, in-store visits and site traffic. Houlihan’s began giving away orders of French fries to diners who check in at participating locations via the mobile social network Foursquare. Just because some of these businesses are taking advantage of the social media platforms, doesn’t necessarily mean that it is right for every franchise system. Social media needs to be managed properly to ensure that the right message is being sent about your franchise. To read more of this article and information on social media visit the Entrepreneur website.

 

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