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ARTICLE | May 21, 2012

Family Business: 10 Tips for Managing a Parent-Adult Child Business

A mother and her daughter, who will graduate in May from college, share ownership of a new Home Instead Senior Care franchise business, a partnership that seems tailor-made for these economic times. More college graduates are having a difficult time finding jobs, according to the U.S. Bureau of Labor Statistics. Teaming with a family member has proven successful. According to the U.S. Small Business Administration, family-owned businesses account for 90 percent of all businesses in the U.S. (large and small) and continue to be a powerful force. And senior care franchising is one way to help new graduates get their careers off the ground. 
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NEWS | May 18, 2012

Is Starting a Franchise From Home For You?

Fox Small Business Center offers tips and expertise on running a home-based franchise business.
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SECTOR REPORT | April 26, 2012

Senior Care Franchise Report 2012

Franchise Business Review's special report Senior Care Franchises offers a high-level look at the senior care/home care franchising sector. We explore what services the sector provides, what’s involved from an investment standpoint, what the “typical” franchisee looks like, and how franchisee satisfaction in the sector has fared in the past year. We also identify the top senior care franchises based on our franchisee satisfaction research.
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ASK FBR | March 19, 2012

How long have you been researching a franchise opportunity?

Franchise Business Review wants to know what you're doing in order to find that right "fit", and encourages all those interested in starting their own franchise to answer this simple question - how long have you been researching a franchise opportunity? (Click here to share) 
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Home > Blogs

Got Satisfaction? And a great story to tell?

by Michelle Rowan

The Franchise UPDATE conference last week in Chicago was a great place to share best practices and hear stories of what is happening in the world of franchising because of, and in spite of, the current economy.

My fifth time to the conference and still my jaw drops when I hear the number of candidates NOT being called back. But besides that, the message was clear: If you have franchisee satisfaction and a great story to share, things are looking good to continue growing your brand. If not, it's time to start fixing things with your current franchisees before you look to recruiting new franchisees.

Like all major purchases today, buyers are using the internet to research before they ever pick up the phone or reach out to a company. Prospective Franchisees are no different. With the gaining popularity of social media, candidates are looking at the reputation of your brand, as well as your corporate office & it's employees. 3 things to think about: 

     - Your employees and franchisees ARE your brand: If you do not have their trust and buy in, it is hurting your business.

     - People are talking about you: find out where and be part of the conversation.

     - ENGAGE potential buyers: these are people researching business, your brand, or your customers that could turn into your next franchisee. Whoever they are, they want to talk to you, hear about your franchisees, not just read statistics on the website & continiously be driven to a form.

It was clear every franchise brand gets that social media is changing business (including franchising). What that change looks like is not completely clear and will probably keep changing. Now is the time to build relationships, with your current franchise owners, and with new ones. When it all shakes out only the strong will be left standing.

 

 

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