Growing Alzheimer's Needs Lead to Opportunity for Those Looking to Start a Business

by Home Instead Senior Care

Omahe, NE -- March 15, 2011 -- Paid in-home medical care is rapidly establishing itself as a supplement to the health care services provided by all other sources for those seniors who are suffering from Alzheimer’s disease, according to a survey conducted for the Home Instead Senior Care network.

This new study found that 29 percent of the seniors using paid in-home non-medical care had Alzheimer’s disease, reinforcing the trend that paid home care services will be a growing need for families in the future. Those statistics are nearly double the Alzheimer’s rate (16 percent) among those who relied only on unpaid caregivers – family members, friends and neighbors. Similarly, 43 percent of those using paid in-home nonmedical care were suffering from other types of dementia, compared with 29 percent just using unpaid caregivers.

“In other words, among older adults with some form of dementia, paid in-home non-medical care appears to be the preferred means of augmenting other forms of care,” said Jeff Huber, President and Chief Operating Officer (COO) of the Home Instead Senior Care network, which commissioned the research.

This trend is opening the door to franchising opportunitiesfor those who are looking to start a business. The number of Americans age 65 and older with Alzheimer’s disease will increase from 5.1 million today to 13.5 million by mid-century, reports the Alzheimer’s Association.

This market trend has been studied and confirmed by other organizations and industries as well. “The market for effective Alzheimer’s disease treatment is enormous and growing, as indeed is the need for therapies and tools to facilitate a high quality of life for this aging sector,” reported Observant LLC, a strategic market research firm focused on serving clients from leading organizations in the pharmaceutical and biotechnology industries.

The Home Instead Senior Care network concurs. “These numbers foretell future needs of epic proportions,” said Tim Connelly, director of franchise development for Home Instead, Inc., the franchisor for the Home Instead Senior Care network.

“That’s why business professionals who have a heart for serving others have opportunities to meet the needs of seniors and their families through a new franchise business or purchase of an existing business for sale,” he noted.

“Those who are interested in senior care opportunities should know that the future appears to be bright for those older adults who will be able to remain at home as well as the professionals who can serve them,” Connelly said.

About Home Instead Senior Care
Founded in 1994 in Omaha by Lori and Paul Hogan, the Home Instead Senior Care network is the world's largest provider of non-medical in-home care services for seniors, with more than 900 independently owned and operated franchises providing in excess of 40 million hours of care throughout the United States, Canada, Japan, Portugal, Australia, New Zealand, Ireland, the United Kingdom, Taiwan, Switzerland, Germany, South Korea, Finland, Austria, Italy and Puerto Rico. The Home Instead Senior Care network employs more than 65,000 CAREGiversSM worldwide who provide basic support services – activities of daily living (ADLs), personal care, medication reminders, meal preparation, light housekeeping, errands, incidental transportation and shopping – which enable seniors to live safely and comfortably in their own homes for as long as possible. At Home Instead Senior Care, it’s relationship before task, while continuing to provide superior quality service that enhances the lives of seniors everywhere.

To learn more about Home Instead Senior Care, visit franchisebusinessreview.com.

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