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ARTICLE | May 21, 2012

Family Business: 10 Tips for Managing a Parent-Adult Child Business

A mother and her daughter, who will graduate in May from college, share ownership of a new Home Instead Senior Care franchise business, a partnership that seems tailor-made for these economic times. More college graduates are having a difficult time finding jobs, according to the U.S. Bureau of Labor Statistics. Teaming with a family member has proven successful. According to the U.S. Small Business Administration, family-owned businesses account for 90 percent of all businesses in the U.S. (large and small) and continue to be a powerful force. And senior care franchising is one way to help new graduates get their careers off the ground. 
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NEWS | May 18, 2012

Is Starting a Franchise From Home For You?

Fox Small Business Center offers tips and expertise on running a home-based franchise business.
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SECTOR REPORT | April 26, 2012

Senior Care Franchise Report 2012

Franchise Business Review's special report Senior Care Franchises offers a high-level look at the senior care/home care franchising sector. We explore what services the sector provides, what’s involved from an investment standpoint, what the “typical” franchisee looks like, and how franchisee satisfaction in the sector has fared in the past year. We also identify the top senior care franchises based on our franchisee satisfaction research.
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ASK FBR | March 19, 2012

How long have you been researching a franchise opportunity?

Franchise Business Review wants to know what you're doing in order to find that right "fit", and encourages all those interested in starting their own franchise to answer this simple question - how long have you been researching a franchise opportunity? (Click here to share) 
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Home > Blogs

How Business Can Lessen Their Sales Anxiey - Step 2

by Dave Mattson

Last month I wrote about how much success for many small businesses and entrepreneurs hangs on their ability to sell products and services to their customer base. For business owners that have no previous sales experience the process of engaging a customer in a sale can be an extremely daunting prospect that can lead to a great deal of stress and tension.

That’s why I have listed another step that business owners take to reduce the sales “fear factor” and build confidence in sales. One thing that business owners can do is to de-activate the unconscious scripts in their minds.

When it comes to selling many of the actions and behaviors that you were taught when you were younger become counterintuitive, and in order to be successful in a sales environment, you need to reprogram your perceptions of what is, and is not acceptable. Messages like, “don’t talk to strangers,” and “never talk about money,” may linger in the back of your unconscious mind and you will be required to make a deliberate effort to accept that your behaviors need to change in order to be successful in a sales environment. As a business owner you now have to be prepared to talk to every stranger you can find and discuss difficult subjects, such as, money openly and honestly.

Dave Mattson
CEO
Sandler Training

Learn more about Sandler Training at topfranchises.franchisebusinessreview.com.

 

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Posted by shiela bigg on 01:33:24 AM on August 26, 2011

Thanks for your post. I love it. :)