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ARTICLE | May 21, 2012

Family Business: 10 Tips for Managing a Parent-Adult Child Business

A mother and her daughter, who will graduate in May from college, share ownership of a new Home Instead Senior Care franchise business, a partnership that seems tailor-made for these economic times. More college graduates are having a difficult time finding jobs, according to the U.S. Bureau of Labor Statistics. Teaming with a family member has proven successful. According to the U.S. Small Business Administration, family-owned businesses account for 90 percent of all businesses in the U.S. (large and small) and continue to be a powerful force. And senior care franchising is one way to help new graduates get their careers off the ground. 
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NEWS | May 18, 2012

Is Starting a Franchise From Home For You?

Fox Small Business Center offers tips and expertise on running a home-based franchise business.
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SECTOR REPORT | April 26, 2012

Senior Care Franchise Report 2012

Franchise Business Review's special report Senior Care Franchises offers a high-level look at the senior care/home care franchising sector. We explore what services the sector provides, what’s involved from an investment standpoint, what the “typical” franchisee looks like, and how franchisee satisfaction in the sector has fared in the past year. We also identify the top senior care franchises based on our franchisee satisfaction research.
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ASK FBR | March 19, 2012

How long have you been researching a franchise opportunity?

Franchise Business Review wants to know what you're doing in order to find that right "fit", and encourages all those interested in starting their own franchise to answer this simple question - how long have you been researching a franchise opportunity? (Click here to share) 
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Home > Blogs

How Businesses Can Lessen Their Sales Anxiety - Step 1

by Dave Mattson

Success for many small businesses and entrepreneurs often hangs on their ability to sell products and services to their customer base. However, many business owners have no previous sales experience and, for them, the process of engaging a customer in a sale can be an extremely daunting prospect that can lead to a great deal of stress and tension.

So what steps can business owners take to reduce the sales “fear factor”? For the next couple of months I will talk about the five steps that business owners can take to minimize their sales fear.

First, business owners need to realize that selling is a science. Contrary to what you may have heard, selling is more of a science than it is an art form. It is possible to use mathematical calculations, numerals and formulas to approach the sales process in a measured and practical manner. The most experienced sales individuals in successful companies will tell you that sales is a numbers game; it is based on tracking every single step of the sales process and monitoring the results along the way in order to develop a formula for success. What all this means is that it is possible to train and coach inexperienced business owners to develop an ideal sales process that really works for them.

Dave Mattson
CEO
Sandler Training

Learn more about Sandler Training at topfranchises.franchisebusinessreview.com.

 

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