FRANCHISE REVIEWS »

Independent franchisee satisfaction reviews of today's top franchise opportunities

ADVERTISEMENTS



FBR FEATURES »

ARTICLE | May 21, 2012

Family Business: 10 Tips for Managing a Parent-Adult Child Business

A mother and her daughter, who will graduate in May from college, share ownership of a new Home Instead Senior Care franchise business, a partnership that seems tailor-made for these economic times. More college graduates are having a difficult time finding jobs, according to the U.S. Bureau of Labor Statistics. Teaming with a family member has proven successful. According to the U.S. Small Business Administration, family-owned businesses account for 90 percent of all businesses in the U.S. (large and small) and continue to be a powerful force. And senior care franchising is one way to help new graduates get their careers off the ground. 
more >   comment

NEWS | May 18, 2012

Is Starting a Franchise From Home For You?

Fox Small Business Center offers tips and expertise on running a home-based franchise business.
more >   comment

SECTOR REPORT | April 26, 2012

Senior Care Franchise Report 2012

Franchise Business Review's special report Senior Care Franchises offers a high-level look at the senior care/home care franchising sector. We explore what services the sector provides, what’s involved from an investment standpoint, what the “typical” franchisee looks like, and how franchisee satisfaction in the sector has fared in the past year. We also identify the top senior care franchises based on our franchisee satisfaction research.
more >   comment

ASK FBR | March 19, 2012

How long have you been researching a franchise opportunity?

Franchise Business Review wants to know what you're doing in order to find that right "fit", and encourages all those interested in starting their own franchise to answer this simple question - how long have you been researching a franchise opportunity? (Click here to share) 
more >   comment
Home > Blogs

Is there an App or Video for that?

by Deb Evans

Unless you have lived in a bubble for the last few years, you know that the term “app” represents (software) application. I’m sure that Apple is responsible for the term and every other manufacturer trying to compete with Apple jumped on the band wagon to develop their apps.

There may not be an app for everything you need but most likely there is a YouTube video. There is an entire list of videos featuring apps on YouTube! YouTube is one of the largest search engines today. Many of us are guilty of saying, “I will Google that” but now I hear “let’s search YouTube.”

If you search franchising and/or starting a franchise via YouTube you will find some wonderful videos offering advice and suggestions. There are videos on: paying attention to the four legal priorities, different areas of franchising and a video by the International Franchise Association (IFA) called “Starting a Franchise: Opportunities to Start and Own A Franchise.” Blip.TV also has video that may be of interest if you are considering entering into a franchise agreement: “Expert’s Guide to Franchising”.

Incorporating video into a franchise Website and/or video blogging is a great marketing tool. An organization does not need a video expert or expensive equipment to publish their video content and drive traffic to their Website. I often use a Flip camera to upload video content or send video messages.
Video not only gives the prospect an opportunity to get to know the franchise representative but it builds a strong Web presence for the brand itself. Videos help build trust, authority and a better understanding of the personality and culture within the organization.

If you are searching for a franchise or business opportunity consider searching via YouTube. Conduct a search on the brand but don’t forget to search the key members of the organization. You may be pleasantly surprised what you find.

- Deb Evans
President, COMPUTER EXPLORERS

Learn more about Computer Explorers at franchisebusinessreview.com.

 

You must register to post a comment. Registration is quick & easy. If you are already an FBR member, click here.
First Name:
Last Name:
Email:
Password:
Confirm Password:
Receive updates, notifications and special offers from Franchise Business Review
 
Comment:
Verification: CAPTCHA Image
[ New Image ]