John Jantsch's "How to Lose a Customer"

by FBR

For those who work in the Business to Consumer industry, this article may come in handy. John Jantsch, author of “Duct Tape Marketing”, produced an article last fall explaining five ways that people can lose a customer. As a business owner, or someone looking to start a business, who deals with customers on a daily basis, you must take into consideration the customers wants and needs long after the service you provide is delivered. Don’t assume that they’ll contact you when something goes wrong, follow up a few weeks later to make sure everything went smoothly. No matter which department you work in, whether it’s accounting or delivery, when a customer contacts you then you represent the business and everything it offers; it’s not just up to those in the marketing department to keep customers satisfied with the brand, it's a team effort.

This, of course, is just a small look into the article. You may view the full piece at www.openforum.com. We hope this is helpful, and just remember, when YOU'RE the customer, how would you like (and expect) to be treated?
 

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