Local Marketing Techniques Launch Papa Murphy's Success

by FBR

Papa Murphy's provides an innovative serving process to the traditional pizza franchise restaurant. At Papa Murphy’s customers are able to create pizzas by personally selecting fresh toppings that they would like on their pizza, and then take the pizza home and bake it themselves. Papa Murphy’s has over 1,100 franchise locations in 36 states and Canada, and is currently looking to expand. The new concept has consumers lining up to experience the Take-'N'-Bake Pizza franchise. The serving process is innovative, convenient and is offered at reasonable price compared to dine-in pizza restaurants. However, it is not just the Take-'N'-Bake process that contributes to the success of Papa Murphy’s; it is the company’s local, community-oriented marketing techniques. Papa Murphy’s uses promotional partnerships with local non-competitive businesses. Papa Murphy’s provides local companies promotional exposure in the local Take-'N'-Bake unit in exchange for the participating business to promote ongoing deals and specials. The flexibility of having local franchisee driven campaigns give the large franchise system a local presence, while many other large franchise systems are focusing on campaigns on national or regional levels. Papa Murphy’s marketing tactics on the home front are having tremendous success and allowing franchisee to express creativity and generate new ideas for the franchise system as a whole. Papa Murphy’s focuses on value, quality and freshness and has attracted a strong following, but its local marketing techniques have provided a recipe for success. Today is an excellent time to consider opening your own Papa Murphy’s franchise!

Papa Murphy's
Cash Req: $80,000 Total Inv: $171,000 - $350,000

An engaged consumer base is what drives business, and our brand appeal is as strong as it's ever been. Our guests have noticed as they continue to vote us the Best Pizza Chain in America year after year. This recognition, along with our consistent financial performance, speaks directly to the health of our system and the acceptance of our product and the concept, both in new and emerging markets, as we continue our expansion across the United States and Canada.

Source: Media Post