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ARTICLE | February 3, 2012

Featured Franchisee: Steve Boos, Home Instead

Home Instead Senior Care franchisee Steve Boos has always followed his heart in business, starting when he worked in the paper industry for a company that was focused on reducing waste in paper manufacturing. So it’s not surprising that a stint in the Army Reserves and a year in Iraq drastically changed his career path.
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NEWS | January 11, 2012

Padgett Business Services Joins Frantopia as Business Partner

Franchise Business Review announced today that Padgett Business Services, which offers financial services to small businesses, has become a business partner and content expert for Frantopia, FBR’s social networking and business resources site.
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SECTOR REPORT | November 1, 2011

Veterans Report 2011

Veterans and Franchise Report 2011Although many organizations have set out to look at the “best” franchise opportunities for veterans, until now, none of these listings included data on actual veteran franchisee satisfaction and performance—perhaps the most telling data of all. Franchise Business Review’s Veterans and Franchising 2011 is the first report to look at which franchise opportunities are most veteran-friendly based on franchisee satisfaction.
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ASK FBR | June 15, 2010

What are some of the best cleaning franchises?

There are plenty of franchise opportunities in the cleaning services and maintenance sector. They vary by many aspects including investment level, commercial vs. residential services, the amount of support the franchisor supplies and several other factors...
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Home > Blogs

Marketing your franchise to a moving target

by Jack Burris

My uncle and small business owner, Mark Burris, could be your typical 21st century businessman. Let's take a look at his typical morning (pulled from his "IdeaBlog"):

Tuesday, July 31.
"It’s 5:50a as I write this, and I’m watching via iTunes last night’s “NBC Nightly News with Brian Williams,” 23 minutes with no advertising, only programming promotions from NBC and MSNBC.

Last night we tried to fight through Michael Mann’s Miami Vice. (Just couldn’t make it.) Came to us from Netflix. (And going back in the postage paid envelope today.)

I scanned the headlines from the New York Times (online), rifled through the morning’s paper, the Post & Courier, actually on newsprint and collected from the driveway."

So in an ever-evolving digital world, how is growing franchise supposed to reach this potential customer?

Digital media - partnership with iTunes? MSNBC?
Print - Targeted small advertisements, hopefully near headlines of intriguing stories?
Other media - The "tear-off" cover of the Netflix packaging?

Our consumers are becoming more and more reliant on digital media. And finding a way to peak their interests (and convert them to faithful customers) is becoming even harder.

What are you doing to get noticed?

 

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Posted by Joseph Longo on 01:42:41 AM on September 26, 2009

Be a part of a new cool mobile webapp A new mobile webapp has been launched and is a great giveaway to franchise owners that have businesses along the side of the Interstate highways. Its called milesurfer.mobi and it is a free mobile highway portal for travelers along the interstates. The Basic Ad listing is free to any businesses within 5 miles of the Interstate highway. It goes beyond the traditional GPS and billboard as it can contain more information about your business, is text based so you can reach many more travelers cell phones, can be updated immediately on the fly, and very easy to use. The potential for your business with this app is phenomenal. Think of a twitter like app for businesses. Check out more information at www.milesurfer.com - Yes i did say it was offering a Free basic listing. Its smart business to at least check it out.www.milesurfer.com