No Excuses!

by FBR

“We don’t have time.” “It’s too expensive.” “We don’t need more data.” Even though franchisor transparency has become a must-have for franchisees and buyers investigating a brand, we still sometimes hear the same old excuses for why a company doesn’t want to survey its franchisees with Franchise Business Review. Right now, we’re surveying franchisees for our annual Franchisee Satisfaction Study and Awards. It’s free, it’s easy, it’s confidential, and it’s the perfect time to get involved with Franchise Business Review. Still making excuses? Read on.

“I don’t want my franchisee satisfaction data to be public.”
The information we collect through the survey process is completely confidential; no company specific information is ever made public without the consent of the company. If your survey data is less positive than you hoped, only you and your team will have access to that information.

“I can’t afford to have an outside company survey my franchisees right now.”
Participation in Franchise Business Review’s Top Franchises program is free, and your survey results are completely confidential. Franchise Business Review will survey your franchise owners via email and provide you with an overall Franchisee Satisfaction Index (FSI) rating at no cost. It’s a great way to get started looking at your franchisee satisfaction and to learn where you stand among other franchise companies like yours. You can decide at any time to take your results farther with our detailed franchisee satisfaction reports, including individual franchisee responses and industry benchmarking data. No matter what you do with the results, if you’re a Top Franchise, the award and recognition are yours to keep.

“I’ve already got too much data and not enough time to look at it.”
We know – you’ve got data all over the place. But Franchise Business Review findings are more than just data. We break the results down for you, providing you with industry benchmarks and specific areas for operational improvement. Our reports provide easy-to-analyze, actionable data to drive satisfaction improvements. And, should you opt to make your survey results public, you’ll give prospective buyers a quick and easy way to validate the strength of your franchise and satisfaction of your franchisees.

“I don’t want to bother my franchisees with another survey.”
Franchise Business Review’s franchisee satisfaction gauge is much more than just another survey. It takes franchisees less than 15 minutes to complete and gives them the rare opportunity to share info with an outside company, meaning they’re usually more receptive to the survey and more honest with their feedback.

“I’ve surveyed my franchisees before and never gotten anything out of it.”
When you survey with FBR, we make sure you get something out of it. Every company that participates in the annual Franchisee Satisfaction Awards will receive their overall Franchisee Satisfaction Index (FSI) rating after the survey process is completed. This completely private information will allow you and your franchise team to benchmark your system against the industry, compiled from aggregate data from over 600 franchise companies.

“I survey my zees internally, so I know they’re satisfied.”
Many of our clients have surveyed their franchisees in the past. Franchise Business Review takes this to a higher level by providing more detailed reporting and data segmentation, competitive benchmarking, and a long-term trend analysis. And because Franchise Business Review is a third-party, franchisees often share more detail and feedback with us, generating a higher response rate as compared to internal surveying.

“I don’t need another award.”
A Franchise Business Review’s Franchisee Satisfaction Award is so much more than a plaque on the wall. It’s the only listing of top franchises to include data on actual franchisee satisfaction—perhaps the most telling company information of all for prospective franchisees. Buyers recognize FBR’s award winners to be great business opportunities, and investors know they’ve got what it takes to be successful. Many of our past winners have been featured in regional and national publications as a direct result of their participation in FBR’s Franchisee Satisfaction Awards.

“I don’t have time to get involved before the holidays.”
We know it’s a busy time of year, but it only takes a minute to register to participate in the Franchisee Satisfaction Study and Awards. That’s all you have to do before the holidays (the registration deadline is December 16). If you prefer, we can begin surveying your franchisees once the holiday dust settles, and we’ll do all the work for you in terms of contacting franchisees and inviting them to survey. The online survey process takes only 10 to 15 minutes.

There’s never been a better time. Stop making excuses and get surveying!
 

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