Social Media Webinar series offers valuable marketing insight to connect well with customers

by Franchise Business Review

KITTERY, Maine (August 11, 2009) – Franchise Business Review, a national franchise market research firm based in Kittery, Maine, announces four important marketing track sessions in their Frantelligence series of Webinar workshops, Social Media Success: Connecting with your Customers Using Social Media. It is produced in conjunction with Arment Dietrich, Inc., one of the country’s fastest growing boutique communication agencies, and Paul Segreto, founder of franchisEssentials, a perceptive franchise and social media blog.

The Marketing Track Webinars are part of a series, entitled Frantelligence: Social Media Success, and are focused on learning how to build a strategy and plan for marketing and communication, how to execute that plan and analyze results, and how to handle a social media crisis with your brand if needed. It is in conjunction with another multi-week Webinar series focusing on the development use of social media in franchising. The marketing Webinar sessions begin on Tuesday, August 11th and will explore first how to do a strategic assessment of your current social media presence. The sessions run for four consecutive Thursdays, September 17th and 24th, and October 1st and 8th. Each session will run from 1 – 2 PM EDT.

“Social media is completely changing the way people use the Internet and interact with both information and each other,” stated Franchise Business Review President, Eric Stites. “Our goal is to help franchisors and franchisees get a solid grasp of how social media can really make a difference for their bottom line. The vast majority of people are just playing with this stuff right now but aren’t quite sure how it can really help them grow their business.”

Arment Dietrich CEO, Gini Dietrich, is well known in the franchise sector as the guru of social media, with thousands of followers on sites like Twitter, Facebook, LinkedIn, and on her own blog entitled The Fight Against Destructive Spin. Arment Dietrich has experienced significant growth over the last few years, with the majority of growth coming as a result of social networking. Gini shares her expertise in using social media to communicate, build brands, and grow businesses in the Frantelligence Webinar series.

Paul Segreto, president, CEO, and founder of franchisEssentials, and a franchise marketing and development expert, also shares his insights in the Webinar series, focusing on how to use social media to improve and grow business development.

The Frantelligence: Social Media Success Webinar series is targeted to senior executives in the franchise industry with the goal of helping them develop a strategic social media plan for their companies. In addition to senior executives, marketing, communication, and franchise development staff are encouraged to attend as well. For more information and full registration details, visit http://tour.franchisebusinessreview.com/events

About Franchise Business Review
Franchise Business Review (FBR) is a national franchise market research firm that specializes in franchisee, customer and franchise buyer satisfaction. FBR has researched over 400 of today’s leading franchise brands and publishes various guides and reports on franchise performance. Franchise Business Review is headquartered in Kittery, ME and can be reached at 866.397.6680 or by visiting their websites at http://www.FranchiseBusinessReview.com or http://www.FBR50.com.

About Arment Dietrich, Inc.
Arment Dietrich, Inc. is a Chicago-based, boutique communications firm, specializing in emerging and social media, external and internal communication, and special events. Unlike most firms our size, we are not publicists. We use traditional and social media to build our clients’ brands, drive business, and recruit new leads and talent. Embodying an entrepreneurial spirit, Arment Dietrich handles big-agency work, while maintaining the character and client service of a small shop. Learn more about Arment Dietrich at www.ArmentDietrich.com.

About franchisEssentials
Paul Segreto is the president, CEO and founder of franchisEssentials. Paul brings a unique perspective, entrepreneurial spirit, and extensive industry experience to franchise marketing and development, and understands the franchise sales process from lead generation through franchise award, and the importance of forming an interdependent relationship between franchisee and franchisor. For more than 20 years he has exclusively served the franchise industry as a consultant and coach, senior-level corporate executive, activist, multi-unit franchisee, and area developer. You can follow Paul on Twitter @PaulSegreto, or visit his franchisEssentials blog to hear more about his latest thoughts on the industry.

Media Relations Contact:

Kyle Stites, Marketing Coordinator
Franchise Business Review
Kittery, ME
866.397.6680
kyle@franchisebusinessreview.com

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