Updated Website Offers Unique Marketing and Analysis Features

by Cynthia Adams

Franchise Business Review, a national franchise market research firm, recently made enhancements to their website – FranchiseBusinessReview.com. Franchisors have more ways to view and share information with potential candidates and attract new candidates, while candidates enjoy an interactive interface and more powerful tools.

New features of FranchiseBusinessReview.com give franchisors enhanced capabilities to present their information. The interactive Snapshot provides an easy-to-read, yet comprehensive overview for those companies who want the public to view their franchisee satisfaction levels and a convenient PDF version of the results is also available. For those companies that privately share their results, FranchiseBusinessReview.com offers the same Snapshot but adds sophisticated tools for filtering the results so serious potential candidates can easily access the information they need.

“Information on franchisee satisfaction is a key factor in the decision making process for potential candidates, the sooner they receive the information the sooner they may invest,” says Eric Stites, Founder and President of Franchise Business Review. “Providing easy and flexible analysis tools to serious candidates gives them a high level of comfort with the franchisor as well as a huge competitive advantage.”

To provide franchisors even more flexibility in presenting their franchisees’ satisfaction levels FranchiseBusinessReview.com offers improved analysis features including year-over-year comparisons, demographic and psychographic segmenting and nearly two dozen industry sectors to benchmark against.

An additional enhancement allows the franchisor to host and send results directly from their company’s website including the option of including a registration form that will integrate directly with their lead tracking system.

Corporate managers whose responsibilities include more than one brand now have the capability to compare results across brands. “Consolidation in the franchise industry has created a number of entities that manage more than one brand,” states Jeff Northrop, Chief Technology Officer at Franchise Business Review. “This side-by-side analysis functionality helps those companies benchmark and monitor the success of their programs across the entire organization.”

FranchiseBusinessReview.com is continuing to add unique content that draws a serious audience looking for authentic information. The site now includes articles, resources and over 40 podcast interviews featuring some of the leaders in franchising. “The interviews have proven a popular resource among the research community. When the best minds like Steve Greenbaum, CEO of PostNet, Melanie Bergeron, CEO of Two Men and a Truck and Paul Hogan, Founder and CEO of Home Instead Senior Care share their insights, people listen,” says Stites.

About Franchise Business Review

Franchise Business Review is a national franchise market research firm that performs independent surveys of franchisee satisfaction and franchise buyer experiences. The firm’s services include commissioned franchise research projects leveraging proprietary survey processes and software, as well as industry-wide studies of franchisee satisfaction open to all North American franchise companies. Franchise Business Review is headquartered in Kittery, Maine and can be reached at 866-397-6680 or by visiting their company websites at www.FranchiseBusinessReview.com or www.FBR50.com

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