Franchisee Satisfaction Report

History and Vision

Batteries Plus opened the first store in 1988 and became the uncontested leader in the all battery market, differentiated by superior knowledge and product selection and availability. Over the past two decades, portable devices, such as smart phones and laptops, have been continuously evolving, creating an even greater demand for batteries. With people looking for ways to cut energy consumption while lighting their homes and businesses, we believe the recent addition of light bulbs to our model positions us to capture some of that demand. We offer the security of being part of a company based on fundamental needs and anchored on expert knowledge and service.

Unique Differentiators of Batteries Plus

We are the nation’s largest specialty provider of battery and light bulb solutions offering the latest, most comprehensive selection of batteries, light bulbs, accessories and value added services to both retail and business-to-business customers. Batteries Plus:

• Has average net sales of $1,365,289 for the top quartile of Batteries Plus stores.*
• Offers more than 30,000 individual batteries, light bulbs and accessories
• Has multiple revenue streams: retail, business-to-business, e-commerce, national accounts and tech center
• Offers value added services such as installation, testing, diagnostics, repair and custom built battery packs
• Is not staff intensive compared to other businesses
• Is well positioned as many product categories and segments are underserved

Franchisee Testimonials

Here is what our current franchisees have to say about Batteries Plus and the franchise opportunity:

“Batteries Plus has given me a lot of confidence, given me a great system to work with, and financially it has been rewarding.” – Bates Kennedy

“Batteries Plus is a strong franchisor. It’s a great team of people who care about their franchisees, who want to see us all succeed. If we succeed, everyone succeeds.” – Susan Manwaring

“I really took the time to do my due diligence; from a management standpoint, a marketing standpoint, and an industry standpoint and I really liked the feedback that I kept getting from the existing franchise owners.” – Dave Cohen

“If I had the opportunity to go back and do something else, I would absolutely not even consider it. This is the best decision I’ve ever made.” – Miguel Perez

*Net sales average of $1,365,289 is based on the net sales average for the 95 stores that represent the top 25% of all 383 stores open during the entire 2010 calendar year. Of those 95 stores, 34 stores (or 36% of the 95 stores in the top quartile) met or exceed the net sales average (or 9% of the 383 stores open during the entire 2010 calendar year). Average same store net sales increase of 9% is based on a comparison of net sales in 2009 to 2010 for the comparable period for each of the 383 stores open during the entire 2010 calendar year. 211 (or 55%) met or exceeded the average same store net sales increase. There is no assurance that you will do as well. (See Item 19 of our FDD for further details.)
 

Commonly asked questions and answers about this franchise opportunity.

Do I need specialized technical knowledge in batteries, light bulbs or the electronics industry to own a Batteries Plus franchise?
No, Batteries Plus does not require prior technical knowledge. We have a comprehensive training program to prepare you to open your store.

What is the business potential for a franchise in the battery and light bulb market?
The U.S. battery industry is estimated to be $30.7 billion in sales with an annual growth rate of 4.1%, while the U.S. light bulb industry is about $14 billion.* The growing demand for battery power is driven by many factors, including increasing consumer and business needs for portable devices. Light bulb demand is fueled by a growing variety of specialty light bulbs and the transition to energy saving alternatives, such as CFL and LED. Batteries Plus is uniquely positioned to capture an increasing share of these rapidly growing markets. *Freedonia Research Study

How am I supported in the day-to-day operations of my franchise location(s)?
We offer tools to assist in day-to-day operations. There are many support services and programs available which include; real estate, initial and ongoing training, field support, marketing, product and category management, and much more.

Can I stay in my present position and operate a store?
It is not recommended. We prefer that you be directly involved with the business. No one is more concerned about your business being successful than you. However, if you are not interested in running the business on a daily basis, we recommend having a partner or minority investor who will manage the day-to-day operations.
 

NEWS

Batteries Plus Ranks in Inc. Magazine's Top 500/5000 List of America's Fastest Growing Private Companies for Fifth Consecutive Year

ARTICLE

Batteries Plus Recognized as One of Franchise Times Top 200 Franchise Systems

PODCAST

Batteries Plus: Recession Resistent