Previously Recorded Franchise Programs
SEPTEMBER 20102010 Franchise Performance Webinar Series:
Building Profits Through Relationships with Franchisees and Customers
Back by popular demand... Our 2010 Franchise Performance Series will help take your franchise system to whole new level. In the age of text messaging, FaceBook, and Twitter, our leading franchise experts will speak to the topic of building strong, REAL relationships with franchisee and customers that are guaranteed drive franchise performance and profitability. Delivered through six, one-hour Power Session over three weeks, we'll cover everything from creating an effective franchisee advisory council and community engagement programs, to the "naked truth of relationship marketing" to build a truly loyal customer-base. You and your team will gain powerful insights and best practices, as well as tips to measuring and improving your own performance as a franchisor or franchise operator.
Enhance your franchise system and improve overall performance with these educational sessions designed to drive bottom line results.
OPERATIONS TRACK
Best Practices in Franchise Operations
to Kick-Start System Performance and Profitability
These six informative Power Session discuss overcoming the psychology of fear in your franchisees and creating a best-in-class franchise support system – with each session designed specifically to improve franchisee performance and profitability. You'll gain powerful insights and best practices, as well as tips to measuring and improving your own performance as a franchisor. (Over 6 hours of presentations)
DEVELOPMENT TRACK
How Social Media Can Build Your Franchise
These sessions are designed specifically for franchise development professionals and anyone charged with the responsibility of recruiting new franchisees. Learn how to identify targets using social media, how to develop a strategy, including how to recruit potential franchisees, how to execute the plan, and analyzing and quantifying those results. (4 - 1 hour presentations)
MARKETING TRACK
Connecting with your Customers Using Social Media
Learn how to do a strategic assessment of your current social media presence, how to build a strategy and plan for marketing and communication, how to execute that plan and analyze results, and how to handle a social media crisis with your brand if needed. (4 - 1 hour presentations)